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About Verse · Amsterdam

Curation over saturation.

A concept store in De Pijp for independent labels you won't find everywhere.

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Our story

We exist to offer an alternative to mass fashion: a space where style, individuality and modern values come together.

Independent, emerging and consciously minded brands from around the world, under one roof in Amsterdam.

Our philosophy

Curated, conscious, expressive.

Verse stands for more than clothing. The name itself spells out the values we buy by: labels that challenge the norm, put responsible production first and bring something new.

  1. Vegan

  2. Ethically produced

  3. Reduced waste

  4. Sourced locally

  5. Empowering

Sustainability

The future of fashion is powered by choices.

As a curated concept store, we choose brands that think about the consequences of our industry. We champion labels that produce more locally and in smaller batches, use natural or more sustainable fibres, and make clean beauty and toxin-free wellness goods.

The team

Small team, big opinions on style.

Our store stylists are the heart of Verse. They share styling advice, put looks together every day and are always ready to help you find the coolest pieces from the coolest brands.

  • 20+

    Independent brands, each one picked by our buying team.

  • 30,000+

    Happy customers through our door.

  • 4.5

    Rated on Google by 147 customers of our store.

  • 1

    Store, on Gerard Doustraat 84 in De Pijp.

why shop at Verse

  • Brands you won't find everywhere

    Independent and emerging labels from around the world.

  • An edit, not endless choice

    Every piece is chosen for its design, quality and story.

  • A more conscious industry

    Labels that produce more locally, in smaller batches.

  • A community

    For people who value style, expression and individuality.

the brands we stock

Hover a name to meet the label.

Visit us

Gerard Doustraat 84

In De Pijp, Amsterdam. Come try things on, meet the team and find pieces we don't put online.

Tue–Sat 11:00–18:00 · Sun 12:00–18:00

Tue – Sat11:00 – 18:00 Sunday12:00 – 18:00 MondayClosed

Get directions

visit our store