Verse was founded in 2016 in Amsterdam by entrepreneur Ciara Shah. After working for corporate fashion brands for a decade she decided that there was something missing in the landscape of experimental retail. After being unable to get excited visiting traditional sustainable stores she felt a need to challenge the status quo and curate collections that not only offered substance but major style. Her mission is to bring together a stunning array of labels spanning fashion, accessories and modern wellness that create a whole universe of possibility for the future of fashion.
Verse was born out an ideology to rotate up and coming sustainability, intersectionality & inclusivity driven labels that appeal to our core values as people and future ancestors.
Verse stands for 5 unique and powerful values that tie together our curation which we will explain here. We believe that offering product curated by values empowers us as consumers to make more conscious purchases and get closer to our deepest desires.
Vegan products are products which contain no animal parts or have been tested or used on any animals. We believe that animals should never be harmed or abused in our pursuit of vanity. For us this also encompasses cruelty free. We look for natural fibres such as organic cotton, hemp, linen or recycled PET fibres to fulfil this value.. Other than that are are curating innovative new materials which are plant based such as apple leather, pinatex & bio resin. We are always looking for alternatives to polyester which is highly dependant on the fossil fuel industry to produce.
Ethical products for us mean product that should not harm the environment and should fairly support the suppliers, growers or producers associated with it. Fair trade is important for us and we either work with makers who source fairly from suppliers or are certified. In some cases where start up labels are not able to provide certification we trust their processes and enquire fully about supply chain before stocking them.
Since only around 5% of all clothing produced get's recycled we view consumption as an issue that we like to create a value for. By reducing waste through 1) recycling or 2) up cycling we curate products which are solving a waste issue that we are facing on a global scale. Our goal is to become fully circular by 2023 as a concept. We prefer labels that are creating product in zero waste packaging, all the way to recycled materials or dead stock fabrics.
Carbon footprint of the fashion industry is colossal. In this sense we prefer to work with local makers, labels who also produce closer to our physical location in some cases also hand delivering reorders to us directly. We prefer to financially support local entrepreneurs who in turn reinvest in local production.
This is perhaps the most important value in our VERSE chain. We believe that the fashion industry can be used as a positive catalyst in creating awareness and opportunity for marginalised segments of our population. By giving more space to BIPOC founders, female founders and LGBTQ community we are positive we are creating a better uniVERSE where magic can happen.