Welcome to the VERSE family.
My story is an homage to the rebel. Being born into a family full of fashion entrepreneurs i quickly was thrown into the lingo and in's and out's of the world of fashion. After finishing school, my dream was to move to Amsterdam and work for a well known fashion brand. I managed to blag my way into an internship and the rest was history.
As a naive starter in the corporate fashion world i was quick to shift into 5th gear so to say. I wanted to be a high performer at the top surrounded by talent and quickly raised in the ranks. The thing is, all of a sudden i started to feel disillusioned. On paper i should have everything i want, being super young, successful and living out of a suitcase jetting from one fashion week to another meeting with the worlds biggest and coolest accounts and stores.
Being rebellious in nature and looking at the bigger picture has always been my character and it was during travels to Asia that i started to put 2 + 2 together and getting 10. All of a sudden the glamorous world of the beautiful things we were looking at all day and selling crumbled before me when i saw the path to creation. Of course there are many awesome things about working in fashion but what i saw was a problem creating more problems in terms of ethics and profit and not really a sustainable way to change fundamentally for the better.
I decided to leave the corporate world and enter my own universe and forge my own path and follow my dreams. As a curious woman i have always looked towards solving problems and at the time saw a gap in finding well made products, made closer to home, focused on less waste and empowering females and LGBTQ community. There is a long way to go but VERSE is a journey and springboard on the way there.
In 2016 i opened our first boutique in the 9 streets in Amsterdam and after the Corona crisis we moved to the cosy and bustling neighbourhood De Pijp. Curating brands together that fit our values and giving them a wider platform is our mission.
VERSE is a love letter to a teenage me, who felt misunderstood being of Indian heritage living in Ireland. I felt under represented and a large part of our DNA at VERSE is to show diversity, colour and culture in all it's magnificence. I truly believe that we can support makers and brands that are striving to change the course of fashion as part of their DNA. Not some tag line or greenwashed statement.
Our story is continuously evolving, for now sit back and enjoy the ride and take a look at our core values detailed out below.
Verse breaks down the values into 5 core areas which cover the basis of our curation. These form the basis of the word VERSE ; VEGAN, ETHICAL, REDUCED WASTE, SOURCED LOCAL & EMPOWERING. We use these values to steer our over arching thoughts about brands and products. Allowing you to shop your values as well as feel styled to perfection.