Behind The Niche Fragrance Brand : CRA-YON
When we were searching for a niche fragrance brand that was clean(er), sustainable and creative we thought we hit the jackpot with Swedish brand CRA-YON.
Cra-Yon was launched in 2020 by French/Swedish fragrance pioneers Christine and Niclas Lydeen. They have developed award-winning fragrances in the premium segment for many years, always with the same fascination and exploration of the transportive power of scent as enhancer and elevator of our well-being.
"The sense of smell is a powerful and subjective sense, and with Cra-Yon, we want to inspire everyone to awaken their nose and make scent a natural part of their well-being and personal expression. We see scent as an invisible superpower that triggers and enhances your presence. It's capturing moments, pausing, and asking oneself, 'How do I want to feel today? How do I want to feel in this moment?'"
Shop the full CRA-YON line here
Christine has a French background and was educated at Studio Bercot in Paris and has worked at trend agencies such as Li Edelkoort and the fashion house Vivienne Westwood before fragrance became her main form of expression. Niclas has an MFA in Design and has worked as a Creative Director for several brands and design agencies and has also worked artistically with senses and scent as a starting point. Together with their international team, they are building CRA-YON to be a welcoming universe where inspiration and wellbeing take center stage.
Why should you jump on the niche fragrance trend?
Let's face it, nobody wants to smell like they just walked out of a perfume factory. Niche fragrances, like those from CRA-YON, allow you to express your individuality and make a statement without saying a word. Plus, who doesn't want to be the envy of all their friends with a scent that is truly one-of-a-kind?
What makes CRA-YON so special?
Forget about the generic scents you find at the department store. CRA-YON offers a range of unconventional fragrances that are anything but ordinary. From notes of smoked vanilla to hints of leather and tobacco, these perfumes are designed for those who dare to be different.