Dear beautiful people,
February marks a new beginning, in the retail calendar; we start to see the light with new products trickling in, new wellness accessories, and lots of feel-good brand stories. It's also a time of reflection and forecasting, where we look at all the potential brands for the upcoming year, trends, colour palettes, and essentials.
Personally I always find it difficult to look so far ahead. The world is moving at light speed, and I am moving towards a more "see-now, buy-now" attitude to how I'm approaching the needs of our customers. We prefer to work closer to our "makers" giving us some room when it comes to honing in on what is needed nearer the time.
After 2 years working with ethical brands, we have our favourites, the ones who are real game-changers and consistently innovating, in order to bring the most powerful message, and satisfying products to our public. This year we will add some notable brands to our portfolio, such as Armed Angels, and Veja. As well as these are gathering the most interesting and swoon-worthy mindful goods, from beeswax candles (with mind-blowing packaging) a lá Boy Smells, to essential oils and sustainable palo santo sticks from Woodlot
'Fresh' is the name of the game when it comes to colours and patterns, we will be seeing primary colour blocking, powerful stripes, and gingham coming through the first spring arrivals, moving into fluoro, and neon pops further into the summer.
Accessories are the playful magnets this year, we believe in offering the highest quality handmade artisan products for the fairest price, and are currently working on our own collections which will convey storytelling of the nostalgia of the pieces that will drop towards high Summer.
To keep things rolling, we rock on with our selection of always in stock and seasonless products, which of course see some updates. New materials from TD Leather Boots and colour pops from Maium rain jackets will keep your interest on high alert.
For all the ethical fashion lovers, we have just opened our second lifestyle store in De Pijp, our urban lovers paradise in Amsterdam. Now we have two locations where you can come to find out about our favourite brands, or try on some new products. Now that we are running 2 physical stores and an online store we are gathering much more information about what makes you happy. That is what is most important to us. So if you have any questions or suggestions for us please reach out to us on firstname.lastname@example.org
Our sustainable stylists in store are trained in fabrics, garment care and brand stories as well as how to style you from head to toe in ethical fashion. Come to say hi at one of our locations!
Wishing you the best February, stay warm, stay happy.
Do Good, Look Good.